About Me

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My name is Sarah Lidwell-Durnin and I am the director of Natural History.  Natural History is a design studio based in Oxford that has gone from a online homewares and interiors shop to a design studio with a dedicated team of six and supplying luxury department and concept stores all over the world with a range of homewares, textiles and gifts in just three years.

I have learned a lot during this time and I am very happy to share this knowledge with other start-up businesses.  I also have a lot of great contacts and will gladly introduce you to the right people who can help you further.

I want to help you to get up and running in the most economical way possible and will help you launch a stylish, professional and polished business without overspending.

I can advise and mentor you remotely, or meet with you face to face for  a day, or on an ongoing basis, to take you through all the most important aspects of getting started.

My rates are intended to be accessible for start-ups and I genuinely want to help new brands get started, so please get in touch with me by emailing me at sarahlidwelldurnin (at) gmail.com